TikTokads（tiktokADS服务商）

最新知识客服VX（coolfensi）2023-01-30 23:00:25107

独立站新手，怎样做外贸网站建站和推广？

怎样做外贸网站建站和推广？听起来就是大工程，但当你捋清楚做外贸网站的几个步骤之后，就可以节约很多时间和精力，反而觉得操作简单不费时。首先建立外贸网站需要什么必备条件你知道吗？

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1.域名选择——从短期来看，选择包含主打关键词的域名，从长期来看，选择自己的品牌作为域名。或是选择包含品牌和主打关键词的域名，无论哪种域名，均是越短越好。

2.选择性能佳的海外服务器——国外服务器空间，服务器运营内存和带宽都要大。总之，海外服务器还能让你的海外用户访问网站的速度较快，这也是一种提高浏览体验的方式。

3.SSL证书——给网站做安全证书，即SSL认证。谷歌首页绝大多数的域名都是https开头的站点，所以一个网站是否具备SSL证书也会影响用户对你网站的信任度。目前Ueeshop的针对所有外贸独立站的版本都会免费配置SSL证书。点击可了解更多相关内容

Ueeshop通过SaaS系统建立的网站，推送最新版本，包括功能和系统上的更新，整合其他卖家最喜欢用的新功能，定期为每位客户提供网站运维报告，并且可为部分用户提供外贸网站源码，针对有发展需要的企业进行二次开发，让整个网站更具个性化和延展性。而缺乏技术支撑的用户也不需要为此操心，只需支付相应的费用，既可定制适合自身业务的网站功能。同时一对一售后服务保障，更让人放心。

真正合格的外贸独立站应该满足谷歌SEO和Google Ads两方面的要求，即要有利于这两个方面效果的提升。针对这两个方面可以做什么？

1.关键词拟定和布局

网站建设脱离关键词就起不到营销的作用。首先要拟定关键词，对关键词进行分析，尽量选择较容易获得转化的关键词，这样的关键词做起来相对容易，而且收效着实不错。并且关键词应该在文章前100个字内包含，关键词密度为2-3%。

2.URL优化

优化URL，就要让URL可读，让人一看URL，便知网页内容大概是什么。这对用户体验好，更对谷歌排名有好处。同时要让URL中包含关键词，并且尽量短小精湛。Ueeshop还可以自定义URL的内容，更好地展现你网站的主营业务或产品等。

3.外链建设

接下来是最核心的外链建设策略，外链建设一定要讲究自然、深度、广度、专一。外链来源网站要多样化，有平台站、企业站，不要在某一个网站不遗余力的天天发外链，这样做几乎没有好处。链接到你网站的页面也要多样性，可以链接到你首页，也可以链接到你文章页、产品页。链接关键词也要多样性，因为自然的链接本身就是多样性、不唯一的。同时，尽可能的在行业相关的站点上做外链。

Best TikTok Analytics Tool —— GugeeData

The first half year of 2020, TikTok active users rise dramatically around the world due to the COVID19 pandemic. Despite of the US government restriction and the Indian ban, which might have affected its growth of TikTok shortly, we do expect the increase stay steady in the long term once the acquisition is done.

At the point, TikTok is still one of the most popular apps and the leading short-form video platform across the world. It is experiencing enormous traffic dividend flows that both content creators as well as the commercial vendors cannot ignore at the point.

If we compare TikTok to Douyin (the China local version of TikTok), TikTok seems to follow the track of Douyin on its way of commercialization. Douyin has already proven its success in social media commercialization through bringing threat to the largest Chinese e-Commerce platform, Taobao.com. In China, both content creator and brand vendor are getting significant benefits from the platform. Live sales, in-video shop link, commerial ads videos and Douyin Store have become maturalized. The top five August 2020 live sell influencers made total sales of approximately CNY￥16 million (around USD$2.4million), the August sales for the top five Douyin stores have reached sales of CNY￥1.46 billion (around USD$210 million) cumulatively. The numbers are still growing.

Let’s get back to TikTok, many might have realized that there are many testing features opended lately like shopping cart and commercial ads video and TikTok also launched links in bio features earlier. We can see Douyin's success would be a projection of TikTok commercialization. The TikTok enormous traffic will speed this up.

In order to follow the growing trend of TikTok and catch the freeride of traffic dividends more cost-effective, I am here introducing a TikTok analytics tool, Gugeedata (), which will help you out. Please continue to read to get more information.

GugeeData

What GugeeData is about?

GugeeData is an analytics tool which is professionalized in TikTok. It provides accurate data analytic services, unique calculating strategies and succinct layout that enables users to filter out the precise information, to follow the trend in time, to optimize advertising strategies, and to improve account running tactics.

What features does GugeeData have?

They separate the information into two categories: the video element and the TikToker search.

The Video Elements:

when evaluating the hotness of the video, besides the most important video parameters such as views, likes, comments and reviews, GugeeData also calculates its own comprehensive parameter called Spread Index for each video. The spread index disregard the traffic inflow that the followers bring, only represents the hotness of the video itself.

GugeeData also generates a report for each video. The report analyzes the video comments and illustrates top 10 keywords by a bar chart. Users are able to briefly understand why the video is popular. As a content creator, if you find the video is a good sample to reference, you can add it to My Favorites collection and you are free to get back to check at anytime.

The Tiktoker Search

GugeeData also divides the TikTokers into 30 different industries. Users can select whatever industry they are interested in and find out the industrial hotness there. This is very helpful for both content creator and brand vendor.

One of the important features that GugeeData provides is the TikToker leaderboards (by far there are two leaderboards: Industrial and Follower Growth). It differs from its competitors, the industrial leaderboards are focusing on the engagement of each influencer whereas the other analytics tools use follower count as the key parameter. Similar to spread index of hot videos, GD Index illustrates the comprehensive performance of TikToker. The higher the index, the better the account performs.

The industrial leaderboards overall are pretty steady as all the top influencers are quite active on this platform. Moreover, there is a follower growth leaderboard on the platform, it changes more frequently. It also a very good reference showing the trend of TikTok. You might find the next TikTok celebrity in the leaderboards.

Again, every influencer has its report and it is updated at least once a day. The report compares figures for current period and prior period and illustrates the change of the two. Two diagrams showing the trend of the influencer’s follower growth and like growth, as well as the current period performance of each post. This easily shows the fluctuation of the account.

How much does it cost?

Most features introduced above are free of use. However, if you are looking for more detailed information, you do need to pay for the services. The Plus version is $69/month; the Advanced version is $199/month; lastly, the Pro version is $699/month. For users that want to get familiar to TikTok and the market environment, I would suggest you guys to use free version for now and upgrade the membership accordingly.

Summary

That’s all I want to share for now and I appreciate the time you spend on reading this. I do expect TikTok drag itself out from this morass and also hope this article will get you a clear view of the tool.